case studies

Aroostook County sits so far north and so much further from the beaten path that it often gets left off the map entirely. Despite its sweeping landscapes, local character, and rich seasonal offerings, it struggles to compete for attention in a tourism landscape dominated by coastal Maine. With its economy relying heavily on visitors, Visit Aroostook needed a strategy to pull people up the map — and inspire them to explore, spend time, and support the businesses that make the region what it is.

Pomelia Sicilian Eatery wanted to share their story and delicious dishes with the community. Katie created a lively, on-camera reel highlighting their food, space, and owner, helping them reach 100K+ viewers, spark conversations, and grow their Instagram following by nearly 1K in just a month.

Len Libby Candies wanted to bring fresh excitement to a 100-year-old Maine classic. Katie created a high-energy, behind-the-scenes reel featuring their team, chocolate-making moments, and the owner’s story—sparking cravings and conversation. The video reached 187K views, boosted engagement, and led to plans for continued content together.