Recipes and techniques rooted in tradition

Len Libby Candies' team is dedicated to their craft — which means every hour is spent making chocolates. Despite being a recognizable name across Maine, their social media presence wasn't translating that warmth, skill, and personality to new audiences. They needed content that could do that work for them: drive engagement, grow their reach, and ultimately bring more people through the door.

Katie created an engaging, personality-led reel featuring multiple members of the Len Libby crew teaching her to make chocolates, plus a candid interview with owner John DeGrinney. Paired with rich b-roll of the shop and products, the content gave audiences a front-row seat to the skill and soul behind the brand. She posted at an opportune time when her audience was most active and replied to every comment as they came in — turning a single reel into a genuine community moment.

Content Strategy, Story Development, Reels Production, Community Engagement

Grew upon an existing loyal local community, deepening their connection to the brand. Increased inbound interest, inquiries, and foot traffic to the shop.