The most overlooked county in Maine

Aroostook County sits so far north that oftentimes it often gets left off the map entirely. Despite its sweeping landscapes, local character, and rich seasonal offerings, it struggles to compete for attention in a tourism landscape dominated by coastal Maine. With its economy relying heavily on visitors, Visit Aroostook needed a strategy to pull folks up north — and inspire them to explore, spend time, and support the businesses that make the region what it is.

Katie developed a multi-reel content plan built around a simple, relatable premise: a perfect Saturday in Aroostook County. Each reel captured a different region of the area across a different season — featuring local restaurants, activities, and events that showcased what makes Aroostook genuinely worth the drive. Released over six months, the series gave audiences a reason to keep coming back, and gave the County a content calendar that evolved with the landscape.

Content Strategy, Campaign Planning, Reels Production, Story Development, Seasonal Scheduling

Increased visibility for Aroostook County among audiences across Maine and beyond. Gave local businesses meaningful, shareable content they could amplify to their own audiences.